Dance criticism in the online zone
“Snark”, according to US film critic David Denby, is abuse of a particular kind: personal, low, teasing, rug-pulling, finger-pointing, snide, obvious and knowing. In his book, Snark, he writes that it has infected journalism and common discourse, largely through Web 2.0. Now everybody is a vessel of opinion and a well-turned 140-character phrase can turn viral. A snark can become a meme.
For journalists, an error can easily be corrected online and is a minor worry, but the fear of getting left behind the zeitgeist has become a terror. “It is this anxiety, particularly among young men and women, that produces the snarly tone…If you have nothing solid or fresh or interesting to say, you can always add a little twist of curdled wit that signal to editors, writers and friends that you have not fallen into the dust as the caravan moves on,” Denby writes.
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